About the event

Please note: This is an interactive online seminar with audio and video capabilities required to participate.  This seminar is specifically designed for those who are willing to interact with others during this online seminar.

Get your points across the first three competencies in one session.

Negotiation and influencing skills

James Fletcher, Director, Alta Pete Consulting

During this session James Fletcher will cover:

• Overview of key concepts relating to negotiation, influence and persuasion, including BATNA; WATNA and zones of possible agreement;
• Implement negotiation techniques to ascertain the issues; party positions and interests;
• Explain different negotiation styles and select the best style for the particular circumstances at hand;
• Apply EQ-related negotiation techniques for dealing with difficult situations, deadlocks and challenging personalities;
• Expand spheres of influence in a legal context, including influencing techniques that allow for authenticity and behavioural flexibility;
• Maximise professional influence to achieve optimal outcomes without relying on position or authority.
  
  

Marketing for Boutique and SME Law firms

Sascha Moore, Director, Create Design & Marketing & Victoria Graves, Business Development Manager, Gilbert + Tobin

This session seeks to upskill boutique legal practices in how to use marketing to get a competitive edge, build the firms’ brand appropriately and effectively engage with clients.

The following key areas will be covered:

• What is marketing?
• Locating and defining the ideal client base
• Communicating with the client base (both current and target) in a meaningful way
• Identifying the correct communication channels
• The role of marketing vs sales
• How to stand out from your competitors
• Sascha’s ten top tips to optimise a firms’ success and achieve business goals through
• marketing.

Ethics: Professional Courtesy

Linden Barnes, Senior Ethics Solicitor, The Law Society of New South Wales

The question of ethics and ‘what should I do?’ is front of mind for all lawyers. Values and principles serve as a reference but context provides the daily challenge as to how we succeed. This Ethics session will focus on navigating ethics across several areas in order to be a successful and respected practitioner.

Level: General

Please note: This is an interactive online seminar with audio and video capabilities required to participate.  This seminar is specifically designed for those who are willing to interact with others during this online seminar.