Developing your personal brand as a law professional is not about having a ‘rockstar’ brand, splashed everywhere online. Sophisticated and effective personal branding is about understanding how you influence other people’s opinions of you, and then implementing tools to amplify your value in their eyes. It’s about expanding your range of influence – your power to present ideas that are seen and heard.
This presentation, created for first release at the Law Society of Western Australia, includes the following discussion points:
Level: General
Author Profiles - click on image for full profile
Managing Director, New Work Consulting
Julissa Shrewsbury is managing director of New Work Consulting, a specialist advisory working with professional service organisations on how their people represent themselves and the company brand, both online and in-person. Julissa’s approach involves highlighting people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connectivity and visibility to reach individual and company KPIs. Julissa and her team offer corporate personal brand development and training, as well as LinkedIn and networking strategy for businesses and individuals. Julissa has worked with organisations of all sizes, covering a broad range of industries such as law, accounting, finance, engineering and mining. Julissa is an Australia-wide thought leader in personal branding for business, regularly writing and speaking on topics such as personal branding for professional people and how to use LinkedIn and networking in strategic and targeted ways to build real business relationships. She has presented for The Singapore Institute of Directors, the Australian Institute of Company Directors, the Association of Financial Advisers, RSM, StatePlus, Subsea Energy Australia, law CPD programs and many more. Her articles and commentary have been published in various print and online media, including The Australian Financial Review’s BOSS Magazine and the Law Institute Journal of Victoria. Her new book, a comprehensive how-to manual for professional people is entitled, The Powerful Personal Brand: Amplify your profile, communicate your value and own your space. www.newworkconsulting.com.au
Course Details
Date & Time:
Thurs, 26 September 2019 4:30pm – 5.30pm
Venue:
The Law Society of Western Australia Level 5, 160 St Georges Terrace PERTH WA
Light refreshments will be provided.
CPD Points:
1 Point Competency 1: Practice Management
Price:
Member: $130
Non-Member: $205
Legal Trainee / Support Staff (Member): $65
Legal Trainee / Support Staff (Non-Member): $130
CPD Freedom: $0
legalsuper Young Lawyer CPD*: $95
*Law Society Members less than 5 years practising and/or under 35 years of age
Date & Time:
Thu, 26 September 2019 4.30pm - 5.30pm
CPD Points:
1 Points Professional Management
none Points Professional Responsibility
none Points Skills
none Points Ethics
Price:
Member:
$$65 - Early Bird
Non-Member:
$$102.50 - Early Bird
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