About the event

Developing your personal brand as a law professional is not about having a ‘rockstar’ brand, splashed everywhere online. Sophisticated and effective personal branding is about understanding how you influence other people’s opinions of you, and then implementing tools to amplify your value in their eyes.  It’s about expanding your range of influence – your power to present ideas that are seen and heard.

This presentation, created for first release at the Law Society of Western Australia, includes the following discussion points:

  • How your personal brand is shaped, in person and online – with or without your knowledge.
  • The problem of appearing too pushy, forward or self-promotional versus being overlooked or underestimated.
  • Social psychologist Adam Galinksy’s research on the low-power and self-promotion double-binds, and his findings on what works to expand your range of influence.
  • Practical applications for shaping your personal brand to change how people see you and increase the likelihood of being heard.

Level: General 


Author Profiles - click on image for full profile

Julissa Shrewsbury

Managing Director, New Work Consulting

Author Profiles

Julissa Shrewsbury

Julissa Shrewsbury is managing director of New Work Consulting, a specialist advisory working with professional service organisations on how their people represent themselves and the company brand, both online and in-person. Julissa’s approach involves highlighting people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connectivity and visibility to reach individual and company KPIs. Julissa and her team offer corporate personal brand development and training, as well as LinkedIn and networking strategy for businesses and individuals. Julissa has worked with organisations of all sizes, covering a broad range of industries such as law, accounting, finance, engineering and mining. Julissa is an Australia-wide thought leader in personal branding for business, regularly writing and speaking on topics such as personal branding for professional people and how to use LinkedIn and networking in strategic and targeted ways to build real business relationships. She has presented for The Singapore Institute of Directors, the Australian Institute of Company Directors, the Association of Financial Advisers, RSM, StatePlus, Subsea Energy Australia, law CPD programs and many more. Her articles and commentary have been published in various print and online media, including The Australian Financial Review’s BOSS Magazine and the Law Institute Journal of Victoria. Her new book, a comprehensive how-to manual for professional people is entitled, The Powerful Personal Brand: Amplify your profile, communicate your value and own your space. www.newworkconsulting.com.au

Course Details

Date & Time:
Thurs, 26 September 2019 4:30pm – 5.30pm



The Law Society of Western Australia Level 5, 160 St Georges Terrace PERTH WA

Get Directions on Map

Light refreshments will be provided.


CPD Points:

1 Point Competency 1: Practice Management



Member: $130

Non-Member: $205

Legal Trainee / Support Staff (Member): $65

Legal Trainee / Support Staff (Non-Member): $130

CPD Freedom: $0

legalsuper Young Lawyer CPD*: $95

*Law Society Members less than 5 years practising and/or under 35 years of age

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Date & Time:

Thu, 26 September 2019 4.30pm - 5.30pm


Level 5, 160 St Georges Terrace PERTH wa

Get Directions on Map

CPD Points:

1 Points Professional Management

none Points Professional Responsibility

none Points Skills

none Points Ethics



$$65 - Early Bird


$$102.50 - Early Bird

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