About the event

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Please note bookings close 1 hour before the webinar.

Developing valuable content can be time consuming, more than that, understanding both the theoretical aspects that govern the creation of the content as well as the tactical activities can give you a distinctive advantage and improve your Search Engine Optimization (SEO).

Often the people assume the biggest challenge is identifying a topic to write about.  There is little though given to who the target audience is.  More than that, the specific wording of the content needs to be carefully considered to ensure that not only human eyes find it valuable, but Google needs to be able to easily index and rank it which means that it must conform to what Google considers being valuable.

Join Evan Dela – Grammaticas, Senior Digital Advisor, Bonfire who will cover the following topics:

  • What is content and what are the benefits of creating it?
    • Types of Content (Video / Text / Social)
    • How does Google use content Versus how humans use content?
    • Why should one implement a content marketing strategy?
  • How does one conceptualise, prepare and implement content?
    • Content types
    • Understand who your audience and create specific content to appeal directly to them.
  • Technical components
    • Tools to identify and find Trending Content.
    • What is keyword mapping and how do you do it?
    • Content Mapping
    • Content Structure


Level:  General 

Speaker Profile

Evan Dela-Grammaticas

Senior Digital Advisor, Bonfire

Author Profiles

Evan Dela-Grammaticas

With over a 15 years' experience in Marketing, Business Management and Information Technology, Evan Dela-Grammaticas is passionate about helping businesses evolve and prosper online. In his role as a Partner and Senior Digital Advisor at Bonfire, he has refined his skills with prominent brands including REIWA, Synergy, Visy, Sea to Summit, Canaccord Genuity, the Instant Products Group (Instant Toilets and Showers, Instant Offices and Instant Sea Containers) and United Equipment to name some of the most recent. In addition to the above, Evan also formed a part of the Tasmanian Regional Restart Hub following the impact of Covid where he donated his time to help coach smaller regional North West Tasmanian businesses on developing strategies to help re-engage their audiences online. Evan is also an avid contributor and educator which has resulted in various guest speaking and training engagements with the Law Society of Western Australia, the Women's Lawyers Association of Western Australia and Shopify.

Course Details

Date & Time:
Monday, 25 October 2021 1.00pm – 2.00pm


At Your Desk
Delivered Live Online


CPD Points:

1.0 Point Competency 1: Practice Management



CPD Freedom: $0

Member: $125.00

Non-Member: $200.00


Bookings are now closed.
Please note bookings close 1 hour before the webinar.


To ensure you receive your CPD Points for this event, please provide us with your Legal Practice Board Practitioner ID

Date & Time:

Mon, 25 October 2021 1.00pm - 2.00pm


At your desk, Delivered live online wa

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CPD Points:

none Points Professional Management

none Points Professional Responsibility

Points Skills

none Points Ethics







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