About the event

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Developing valuable content can be time consuming, more than that, understanding both the theoretical aspects that govern the creation of the content as well as the tactical activities can give you a distinctive advantage and improve your Search Engine Optimization (SEO).

Often the people assume the biggest challenge is identifying a topic to write about.  There is little though given to who the target audience is.  More than that, the specific wording of the content needs to be carefully considered to ensure that not only human eyes find it valuable, but Google needs to be able to easily index and rank it which means that it must conform to what Google considers being valuable.

Join Evan Dela – Grammaticas, Senior Digital Advisor, Bonfire who will cover the following topics:

• What is content and what are the benefits of creating it?
  • Types of Content (Video / Text / Social)
  • How does Google use content Versus how humans use content?
  • Why should one implement a content marketing strategy?
• How does one conceptualise, prepare and implement content?
  • Content types
  • Understand who your audience and create specific content to appeal directly to them.
• Technical components
  • Tools to identify and find Trending Content.
  • What is keyword mapping and how do you do it?
  • Content Mapping
  • Content Structure

Level:  General