The Protection of Business, Domain Names and Trademarks

Thursday 3rd December, 2015 8:30 am – Thursday 3rd December, 2015 10:30 am
The Law Society of Western Australia
Level 5, 160 St Georges Terrace Perth

This seminar explores the protection of business, domain names and trademarks from two perspectives.

Madeleen Rousseau will provide an in depth look at the processes involved in registering business names, domain names and trademarks. The talk will cover what you need to do to make sure you get it right in each instance including:

  • differences between business names, domain names and trademarks
  • the definition of a trademark
  • things to consider when creating a new brand
  • importance of conducting availability searches
  • when you should register your trademark
  • how you should register your trademark
  • the registration process

Guy Provan will then discuss the enforcement of rights in relation to names and trademarks including:

  • the advantages when enforcing a registered trademark
  • the importance of correctly describing goods or services in trade mark applications when it comes to enforcement
  • the tests for trademark infringement, defences and remedies
  • how misleading or deceptive conduct can be relied where there is no trademark registration
  • alternative procedures for securing rights to domain names

This seminar will provide a practical approach to the protection of business, domain names and trademarks and highlights the complexity of getting it right.

Level: Intermediate/Advanced



  • 2 points Competency 4 Substantive Law


Sponsored by


Dr David Cox
Jackson McDonald

Guy Provan

Madeleen Rousseau
Senor Associate
Herbert Smith Freehills

CPD Active